It is a broad term, but essentially data privacy is a part of the data protection area that deals with the proper handling of data. Organizations need to learn how to process personal data while protecting privacy preferences of an individual. This is what individuals expect from companies. This is their vision of privacy. This means data is an asset worthy of protecting and keeping. You might think, why is privacy so important? You have nothing to hide, right? Well, privacy is your right to be left alone, and while it might not be challenged at this moment, it should be protected still. It is your insurance that guarantees you will be able to exercise your right to privacy when you want and if you want. This has been recognized by governments worldwide and resulted in numerous data protection laws.
Why is Data Privacy Important?
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Choose a Session. Data Security. Jeff Petters. Data privacy or information privacy is a branch of data security concerned with the proper handling of data — consent, notice, and regulatory obligations. More specifically, practical data privacy concerns often revolve around:. There are two drivers for why data privacy is one of the most significant issues in our industry. Data is one of the most important assets a company has. With the rise of the data economy, companies find enormous value in collecting, sharing and using data. Companies such as Google, Facebook, and Amazon have all built empires atop the data economy. Many companies have learned the importance of privacy the hard way, through highly publicized privacy fails.
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Developing a Data Privacy Framework
Control is established through physical, social, or informational boundaries that help prevent unwanted access, observation, or use. For example:. The exponential growth of a global information economy, driven by new technologies and disruptive business models, means that an ever-increasing amount of personal data is being collected, used, exchanged, analyzed, retained, and sometimes used for commercial purposes.
Data privacy has always been important. But as more of our data becomes digitized, and we share more information online, data privacy is taking on greater importance. You, as an individual, have a lot at stake when it comes to data privacy. Data privacy relates to how a piece of information—or data—should be handled based on its relative importance. In the digital age, we typically apply the concept of data privacy to critical personal information, also known as personally identifiable information PII and personal health information PHI.