We specialized in SEO services and have helped many companies to achieve first page listings for their keywords. SEO is a crucial digital marketing component for your business. If you have not started on SEO, it is time to start now so that your customers can find you on search engines. Our SEO expertise is as followed:. Keyword research is the cornerstone for any SEO success. Choosing the wrong keywords will bring your SEO to nowhere. Our team of SEO specialists is well trained to pick the right keywords for you.
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10 Tips for SEO for Medical Practices
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3 reasons to be thoughtful with healthcare SEO keyword selection
It is another in our series about how to get found on the Internet. We have a personal question for you. More to the point, when patients from your town search online for the services that you provide, does your practice website make the Google short list? Sadly, if you are like most practitioners, your own patients would probably have a hard time finding your practice website online, even if they were to search for you by name. In many cases, that translates into a lot of lost patients — and revenue — forever. In our last article we covered pay-per-click advertising, which is ideal for doctors who want to ensure that they can be found on major search engines, right away. In this article, we will cover Search Engine Optimization SEO , which is ideal for practitioners who want to eventually get found online in the organic section true search results , for free. It turns out that all the major search engines have teams of brilliant PhDs who do nothing else but create search algorithms in order to rank results. While in the early days of the Internet doctors typically overestimated the number of searchers online, today we notice that most doctors underestimate the number of potential patients they could reach through their Web searches. Even doctors who practice in rural, blue collar areas can get excellent patients from the Web these days.
SEO, short for search engine optimization, is a marketing tactic that makes it easier for potential patients to find your website when they search. SEO is not an exact science because each search engine has its own complex algorithm and ranking system. Google, for example, has over ranking factors that their algorithm takes into account before displaying search results to a patient. These algorithms are not only complex, but often updated. In fact Google has released 6 updates in alone, a trend that is likely to continue into and beyond. Local SEO is a subset of search engine optimization SEO that helps ensure your practice appears highly for localized searches. Google and other search engines recognize that patients typically want a provider that close to home. As a result, they have began to change their search results pages to cater to these types of searches.