This paper is going to analyze the emergence, the historical background and the popularization as well as the sociolinguistic and cultural implications of a widely popular meme among Eastern Europeans: Squatting Slavs. It will also look at the meme's connection to globalization. This may be true from a certain point of view, but there is nothing new about the phenomenon of globalization. Therefore, what we are witnessing now is a new phase of a process which began centuries ago. Globalization changers over time. This explains why its current stage of development is indeed specific and is surpassing all of the previous ones in terms of intensity, scope and scale Blommaert,
Memes forming identities
The subculture of Gopniks has its roots in the late Russian Empire , and evolved during the 20th century in many cities in the Soviet Union. These were almshouses for the destitute created by the Bolshevik government after the October Revolution in Gopniks are often seen wearing Adidas or Puma tracksuits mostly Adidas , which were popularised by the Moscow Olympics Soviet team. Gopniks can also be seen wearing flat caps and Adidas backpacks. Gopniks are often associated with cheap alcohol, such as low-quality vodka and light beer, cheap cigarettes, low-end mobile devices , and sometimes even firearms. They also utilize common Russian profanities and often behave rudely. The subculture is stereotypically associated with Russian chanson music, specifically the blatnaya pesnya subgenre prisoner's songs, lyrics etc Gopniks are mostly avid gamers , most notably first person shooters such as the Counter Strike and Call of Duty series, as well as action-adventures such as Grand Theft Auto and similar games. Counter Strike: Global Offensive and Modern Warfare 2 , which are popular in Russia, are widely regarded as the most common video games within the Gopnik subculture.
He favors Adidas tracksuits, newsboy hats and pointed leather shoes. He smokes cheap cigarettes and drinks cheap beer or vodka. Between his expression and his surrounding, you associate him with poverty and its attendant crime. In a new episode of their wonderful podcast covering U. You vs the guy she tells you not to worry about pic. It was Slavic meme creators who saw the content-potential in this group, and before viral fame, few gopniki would have seen themselves as affecting a style, per se, only living normally. Their image, as we know it, is largely informed by other Slavs mimicking them. Early in the podcast, we hear that the gopnik is one of the few images of a stereotypical Russian known outside of the country itself. How exactly do actual Russians — and not just the gopniki — feel about that?